In the eCommerce world, last year marked a definite shift to online shopping and a challenge for store owners to keep up with the demands of their growing customer base.
Many businesses had to review their customer journey from start to finish and optimise it for a seamless digital experience. In 2021, personalisation will go beyond email marketing and making a sale. Instead, it will focus on building a new creative customer experience that leverages modern technologies such as AR, AI, voice search, virtual assistants, and video commerce.
While this news will have many shop owners rushing to make improvements left and right, we recommend you stop for a minute and first answer this one simple question: are you happy with the eCommerce platform you’re currently using?
If your answer starts with a yes and continues with a but, you have a problem. Achieving your business goals and maximising your store’s success depends on choosing the right eCommerce solution for your needs.
As Shopify Experts, we want to share with you the main benefits of using this platform to build your online store:
- Easy to manage
The primary reason why businesses choose Shopify is that it’s simple to use. Shopify is a complete eCommerce solution that offers you numerous built-in tools to manage all your sales and marketing operations in one place. Its intuitive and user-friendly design makes it the best choice for those looking to start selling right away.
- Highly customisable
Thanks to Shopify’s large variety of themes, features and apps, you can now build a website that it’s not only functional but also has a beautiful design that represents your brand and makes it stand out amongst your competitors. Not to mention, a unique design that provides a great user experience will attract more visitors and convert them into loyal customers.
- Secure and reliable
When it comes to dealing with customers’ personal and financial data, security is a must. When you create your store on Shopify, you’re automatically issued an SSL certificate that protects the content on your website. Moreover, all Shopify-powered stores are PCI compliant so that your client’s payment information is safely processed.
- SEO friendly
Shopify can help you increase your website’s ranking through its responsive themes, fast loading speed, and effective SEO features such as custom title tags, meta descriptions, headings, URLs, and more. If you want to track your store’s performance and review your strategy, all you have to do is to set up Google Analytics.
- Great for growing businesses
Looking for a platform that adapts to your needs at every stage of your journey? Shopify allows you to upgrade your plan so that you can maintain a high level of performance at all times as your business grows. From startups to enterprises, you can count on Shopify to build a successful online store.
Ready to start your Shopify journey? Don’t hesitate to contact us if you need help setting up your Shopify store or migrating your store from another platform.